A coach to head coaches

in elite sport

Hi- I’m Will,

A former rugby head coach and teacher- now working with head coaches in six elite sports.

I work with a handful of head coaches.

Each is different and come from a variety of sports.

But at the top level, head coaching isn’t about the X’s and O’s- they all have excellent game awareness.

My mission is to help head coaches navigate the other 90% of their role:

Running an organization

Preparing for, and handling challenging conversations

Applying the latest research in meeting science to gain a competitive advantage

Zooming out and critically evaluating the direction, tactics and strategy

This is the hard stuff. This is what counts- in achieving success and staying in a job.

This is where I help.

How I Make A Difference

I’ve lead elite international teams over a fifteen year career.

I’ve spent time inside the inner sanctum of some of the greatest teams across sport.

I’m trusted by top head coaches to support, challenge and sharpen their thinking.


Every context is different and together, we tailor a plan that gets you closer to the coach you’re striving to be using a series of proven concepts:

Championship Leaders

This is you! It’s about crafting the habits required to become a championship-winning leader.

  • Bearing the responsibility for your staff and players comes with emotional strain. Often your own wellbeing comes last.

    We work together to stay on top of your schedule, habits so that you’re confident, energized and clear across the season.

    • Your leadership reflects your values and belief system & you’re able to articulate and live this daily

    • You are equipped to deal with the pressure, scrutiny and time commitments

    • Having a second set of eyes results in rapid reflection cycles and interrogate key decisions

Winning Culture

This is about refining the skills required to create a culture that is capable of winning.

  • Like athletes, the best head coaches keep refining their craft. They know how much they don’t know.

    Working together we identify your blind spots, gaps and skills to refine.

    • Your teaching strategies and learning environment are optimized

    • You build a performance culture that reflects your leadership and creates a sense of belonging and identity

    • Your coaching processes are bullet-proofed

Long Term Advantage

This is about managing your organization whilst future-proofing your long-term success.

  • Running an organization is complex and is often the blocker in winning.

    An organization that is aligned, clear and directed in the short and long term becomes very difficult to beat.

    • You’re able to skillfully navigate tough conversations

    • You’re able to think like a business partner- speak the language of the owner/board and manage their expectations

    • You can get the best out of your support staff

Getting in Touch

  • Coaching is personal.

    Each head coach I work with has their own unique context and set of challenges.

    During a 20 minute discovery call, we discuss how I can help you achieve your goals and if I’m the right person to do s

  • It would be useful if you have a personal development budget or a sum of money to work with.

    I offer tailored packages for 3 months, 6 months & 12 months.

    My rate starts at £2750 or $3600 for 3 months work together.

  • If we work together, we’ll tailor everything to your context- and keep refining as your situation evolves.

    The head coaches I support are already elite. This isn’t about adding more- it’s about sharpening what matters.

    I ask for one focused hour a week. In between, I’m in your corner- as a sounding board, to support, or as a reflection partner whenever it’s needed.

    Everything we do is geared toward one thing: winning. And I’m here to help you do exactly that!